How cool is this company!  I remember seeing the episode of Shark Tank that this amazing product was featured on.

The concept is cool.  RAREFORM repurposes the vinyl from billboards to make bags, backpacks, wallets and surf bags plus many more!

Because they use billboards from all over with many adds, every pattern and color is somehow different.  So every single product is one-of-a-kind.  I was super stoked to receive this bag to take some photos of.  I have been using it all summer!

The story behind this company is amazing.  Brothers Aric and Alec were backpacking South America when they saw an old billboard vinyl being used as a roof.  That was enough for the idea of repurposing billboards into products!  (Please read their story on their website!)

This is such a fun concept and I am totally in awe of the products and can’t wait to see what else they come up with in the future!